Anamika Dey, editor
Brief news
- CCS Insight predicts Apple may launch a health-focused connected ring by 2026, marking its first new product since the Apple Vision Pro.
- Apple’s commitment to health is evident through its existing products like the Apple Watch and AirPods Pro 2.
- The smart ring market is expanding, with Samsung’s Galaxy Ring already available, but Apple’s strong retail presence could enhance its market entry.
Detailed news
According to CCS Insight, Apple may introduce a connected ring to Samsung by 2026, which would further emphasize the company’s commitment to health-related technologies.
The annual predictions report from CCS Insight includes the remark, which, if realized, would represent the Cupertino company’s first new product since the Apple Vision Pro headgear was introduced earlier this year.
“Apple has established health as a fundamental pillar.” In fact, I would go so far as to say that, at the moment Tim Cook decides to abdicate control and retires… According to Ben Wood, chief analyst at CCS Insight, one of his most significant contributions to Apple would likely be in the realm of personal health. He stated this in an interview with CNBC’s Beyond the Valley podcast, which was released on Tuesday.
“I believe that a ring is a very complimentary extension to Apple, given how deeply and personally invested Tim Cook is in health,” he stated, refering to Apple CEO Cook.
Wood emphasized Apple’s commitment to health, which is evident in products such as the Apple Watch, which is equipped with a variety of sensors, and the most recent AirPods Pro 2 headphones, which can be converted into hearing aides.
Similar to wearables, a smart ring is equipped with a variety of sensors to monitor health metrics, such as pulse rate.
Oura was a pioneer in the field; however, Samsung’s Galaxy Ring was introduced this year, expanding the market for this type of product. This move is part of Samsung’s strategy to expand its presence in the health sector.
The Samsung Galaxy Ring, priced at $399, is the latest addition to the South Korean technology company’s product line, which includes smartphones and smartwatches. The company’s objective is to maintain users’ engagement with its device ecosystem.
Apple’s suite of products implements an analogous approach in an effort to preserve its customers’ existing loyalty to its hardware ecosystem. Wood stated that the addition of a ring would constitute an additional product in the portfolio.
Compared to other consumer electronics, rings are complex from a retail perspective due to the fact that individuals have varying finger sizes. Samsung offers a variety of ring sizes and colors, and consumers are provided with a sample size packet prior to making a purchase.
Wood asserts that Apple’s substantial and fashionable tangible retail presence would facilitate any endeavor to market a ring product to consumers, in contrast to Samsung.
“I also believe that their retail footprint is ideally suited to it, as rings are complex products to bring to market,” Wood told CNBC.
Rings are also considered fashion accessories. Wood stated that Apple’s products continue to be appealing in the marketplace.
“Apple is a brand that is regarded as a product that is proud to own.” “I believe that a ring from Apple that is tastefully designed could serve as a status symbol,” Wood stated.
Source : CNBC News
