Brief news
Amazon’s Prime Day event returns on July 16 and 17, featuring a variety of deals and exclusive deals for Prime subscribers. The event, which began in 2015, attracts new subscribers and promotes Amazon’s products. Walmart recently unveiled its “Walmart Deals” event, while Target also announced its weeklong discount event. Adobe Analytics reported that online sales during Amazon’s Prime Day event reached $12.7 billion, surpassing the previous year’s total of $11.9 billion. This year, Amazon reported a significant increase in sales, with 375 million items sold compared to 300 million in 2022.
Illustrated news
Amazon has announced that its Prime Day mega sale event will be returning on July 16 and 17.
Similar to previous years, Amazon has announced that the event will showcase a wide range of deals, with fresh discounts being released frequently, sometimes as often as every five minutes during specific timeframes throughout the event.
The company announced that it will be reintroducing exclusive deals, available only to members of its Prime subscription club. These deals will offer discounts on popular items that tend to sell out quickly. Last year, it introduced exclusive offers for Prime members through invitation only.
In 2015, Amazon introduced Prime Day, a special event where exclusive discounts are offered to members of its popular subscription programme. Prime is priced at $139 per year and offers benefits like fast shipping and access to streaming services. This discount bonanza aims to attract new Prime subscribers, promote Amazon’s products and services, and provide a sales boost during a typically slower shopping period.
The event is a significant source of revenue for other retailers, who frequently organise competing events during or around Prime Day. Walmart recently unveiled its upcoming “Walmart Deals” event, scheduled to take place from July 8 to July 11. Similarly, Target has also announced its own weeklong discount event, set to run from July 7 to July 13. In previous years, Kohl’s and Best Buy have also introduced comparable events.
Last year, online sales in the U.S. during Amazon’s Prime Day event reached an impressive $12.7 billion, surpassing the previous year’s total of $11.9 billion, as reported by Adobe Analytics. Amazon reported a significant increase in sales during the two-day discount event, with 375 million items sold compared to 300 million in 2022.
Source : CNBC News
